Saturday, April 10, 2010

The Color Green Is, Ironically, Pretty Toxic The New York Times

greenforeststore.jpg Anyone even remotely informed about the environment and sustainable design knows that the color green is the go-to visual representation, via branding and packaging, that a product is sustainable, organic, or eco-friendly. But a fascinating article recently in The New York Times points out the cruel fact that most forms of the color green are manufactured in ways that are ecologically irresponsible, and in some cases severely damaging to the environment. How's that for irony?

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