Tuesday, November 16, 2010

Safe Drivers Awarded With Lottery Tickets

speed-camera-lottery.jpg

Volkswagen's Fun Theory Awards aim to incentivize socially useful behaviors by making them into games. Previously, their funds have produced a bottle recycling machine played like a video game, a trashcan that behaves like a bottomless pit, and a public staircase turned into a piano keyboard (See links, below).

Their latest award winner, Estadounidense Kevin Richardson, proposed to use a robot speed patrol camera in reverse-reinforcement mode: Record the license plates of those driving within the posted speed limit, and automatically enter them in a lottery, with cash rewards funded by speeding tickets.

More:

http://blog.makezine.com/archive/2010/11/fun_theory_award_winner_rewards_saf.html

Sent from James' iPhone

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