The National Pork Board says it was only protecting its trademark when it issued a 12-page cease-and-desist warning to online retailer ThinkGeek for calling a unicorn meat product "the new white meat." In an apology this week, ThinkGeek said its nonexistent canned unicorn meat is sparkly, a bit red and not approved by any government entity.
http://www.npr.org/templates/story/story.php?storyId=128015056&ft=1&f=1001
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